MooGoo Natural Moothpaste
- A natural toothpaste with a Fluoride-free alternative
- Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids!
Our Moothpaste is BACK! But it looks a little different than it did before. We’ve been working hard to get this formula just right. We know how much everyone loves the minty taste of toothpaste and that’s something we didn’t want to compromise on, so we think we’ve made our best version yet. Once we were done updating what’s on the inside, we updated the outside too and gave our Moothpaste a whole new name and look.
We’ve changed the name to Moothpaste – Fluoride Free, instead of Moothpaste – Teeth Whitening, but our formula hasn’t changed in this regard. The formula still contains the same amount of Sodium Bicarbonate to help scrub the teeth and keep them clean and white. The abrasive rating or our formula (RDA) remains below 100, keeping it in a safe range for those with sensitive gums and receding issues.
Details
Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralization. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralization of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.
Ingredients
Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate, Calcium Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener), Natural Peppermint Flavour, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Decyl Glucoside (Glucose Based Cleanser).
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredient lists may change or vary from time to time! Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.
